Maybe my slight cynicism is rearing its ugly head because there's something sad about the behind-the-scenes video. In short, they look young, so does it really matter that they're older? If we go with this read, the message of the video isn't "beauty has no expiration date." It's "beauty means you can look twenty-ish even when you're 40 - if you work out enough." Is that a good thing?Ī more negative read is that Pharrell chose dancers who were technically older than your average backup gal, but that it doesn't really matter, because without seeing the behind-the-scenes video, the viewer probably wouldn't know the dancers' true ages. The camera keeps its distance, the women are dancing fast, and, well, backup dancers tend to be young. Still, if you hadn't watched the behind-the-scenes video, you'd probably assume that the video featured only young women. Clap along now if you feel like a room without a roof, you know? The women are clearly having fun, and that's the point. The dance moves mostly emphasize joy and goofiness and athleticism rather than sensuality.
From a cameo by 21-year-old Miley Cyrus to the 46-year-old dancer rocking it out on camera, there's a joyousness to the whole thing that manages to remove questions of objectification and female beauty and female aging from the equation. Even better: "Come Get It Bae" may open up with an aphorism about age, but age is so not the point of the video. You don't need me to point out that we're a culture obsessed with female youth, and it's doubly impressive that Pharrell snagged not just older women, but older dancers (a sub-culture equally, if not moreso, obsessed with being young). Hiring a 46-year-old backup dancer is straight-up impressive. How do we know this? Because the first four seconds of "Come Get It Bae" look like this: Women are the essential power of life." His album, G I R L, may be named for young women, but he loves 'em at all ages. As he said at the 2014 Brit Awards, "Girls - women, essentially - have been so good to me, and I just want to be gracious back, and make a body of work that's not just - where I'm just looking at everything, but also talking about what's on the inside…. Why so many different baes? Because Pharrell loves women.
COME GIT IT BAE PHARALLEL SKIN
"Come Get It Bae" may be directed at one "bae" in particular, but really, the video is about a world of cheerful, dancing baes in which every bae rocks a different age, skin color, and hairdo. And not only are these women beautiful-but-also-regular-looking (is there a non-awkward way to say "not models, but still totally pretty"?), they're a lot older than they look. It's exactly what we'd expect from the ever-chipper dude who gave us 24 hours of "Happy." It's bouncy it's joyful it features a lovely range of women from all racial backgrounds. On Wednesday, Pharrell Williams released the video to his latest single, "Come Get It Bae," which is 3 minutes and 28 seconds of sheer Pharrell-ified glee.
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